Examples of lead capture landing pages that were built to accompany email campaigns.
Throughout my email marketing campaigns, I implemented rigorous A/B testing methodologies to optimize landing page performance. By systematically testing variables such as headline copy, CTAs, form layouts, and visual elements, I identified the most effective combinations for driving conversions. This data-driven approach allowed me to achieve consistent improvements in conversion rates.
For example, I conducted multivariate tests on key landing page elements, tracking metrics such as bounce rates, time on page, and conversion paths. Through iterative testing and optimization, I successfully increased conversion rates by refining page layouts, simplifying form fields, and optimizing call-to-action placement. This methodical approach to testing and refinement ensured each landing page, regardless of campaign size, delivered measurable results for our email marketing initiatives.
As the customer journey would need to be a seamless branded experience, the design of the landing pages would be based on the look and feel of the emails.
As with all projects undertaken by me, there would be a kickoff meeting and depending on the scale of the project this would range from a 1-1 with a marketing executive right up to a global conference call where major stakeholders from sales, marketing and brand would attend.
From these meetings, we would have a clear direction as to how the project would look while also been aware of its scale and the amount of content available to us. From there, we would move to white boarding ideas and sketching.
From these sketches, I would mockup lo-fi layouts or prototypes to share with project managers either on Invision or via channels like Slack or by email.
After one or two rounds of feedback, I would have sign off from the design manager and would hand the final design with code hints and comments for animation etc. for a developer to build the page.
I would liaise with the developer on the progress of the design and would offer any suggestions or feedback on it, before been published live.
