Examples of lead capture landing pages that were built to accompany email campaigns.
Each campaign I worked on was given equal importance regardless of the scale of the job. I would work on weekly BAU emails and these would require landing pages from which the emails would drive our customers too. Therefore, the landing pages would need to be built with customer conversion been the delivered result.
As the customer journey would need to be a seamless branded experience, the design of the landing pages would be based on the look and feel of the emails.
As with all projects undertaken by me, there would be a kickoff meeting and depending on the scale of the project this would range from a 1-1 with a marketing executive right up to a global conference call where major stakeholders from sales, marketing and brand would attend.
From these meetings, we would have a clear direction as to how the project would look while also been aware of its scale and the amount of content available to us. From there, we would move to white boarding ideas and sketching.
From these sketches, I would mockup lo-fi layouts or prototypes to share with project managers either on Invision or via channels like Slack or by email.
After one or two rounds of feedback, I would have sign off from the design manager and would hand the final design with code hints and comments for animation etc. for a developer to build the page.
I would liaise with the developer on the progress of the design and would offer any suggestions or feedback on it, before been published live.
